Brand Identification Manuals for Coca-Cola

£75.00

A collection of brand identification manuals from Coca-Cola, spanning their most modernist decade. Spanning the period from 1969-1979, this collection of brand identification manuals from The Coca-Cola Company Archives takes a closer look into a period of design that was pure, direct, and powerful. Revolving around the development of Coca-Cola’s “arden square” logo, the seven manuals included in this collection articulate how to think about, apply, and extend the brand principles into everything from advertising, packaging, and beyond.

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  • 1x Brand Identification Manuals for Coca-Cola
    £75.00

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Description

A collection of brand identification manuals from Coca-Cola, spanning their most modernist decade.

Spanning the period from 1969-1979, this collection of brand identification manuals from The Coca-Cola Company Archives takes a closer look into a period of design that was pure, direct, and powerful. Revolving around the development of Coca-Cola’s “arden square” logo, the seven manuals included in this collection articulate how to think about, apply, and extend the brand principles into everything from advertising, packaging, and beyond.

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