Brand Identification Manuals for Coca-Cola

£75.00

A collection of brand identification manuals from Coca-Cola, spanning their most modernist decade. Spanning the period from 1969-1979, this collection of brand identification manuals from The Coca-Cola Company Archives takes a closer look into a period of design that was pure, direct, and powerful. Revolving around the development of Coca-Cola’s “arden square” logo, the seven manuals included in this collection articulate how to think about, apply, and extend the brand principles into everything from advertising, packaging, and beyond.

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SKU: 9798218614973 Category: Tag:

Description

A collection of brand identification manuals from Coca-Cola, spanning their most modernist decade.

Spanning the period from 1969-1979, this collection of brand identification manuals from The Coca-Cola Company Archives takes a closer look into a period of design that was pure, direct, and powerful. Revolving around the development of Coca-Cola’s “arden square” logo, the seven manuals included in this collection articulate how to think about, apply, and extend the brand principles into everything from advertising, packaging, and beyond.

Additional information

Dimensions 29.2 cm
Author

Publisher

Imprint

Cover

Hardback
Pages

528
Language

English
Edition
Dewey
Readership

General – Trade / Code: K

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