‘This powerful, speaking-truth-to-power book is an essential read for everybody who wants to stop feeling clueless and helpless about the impacts of cosumerism, and start doing their part to help create a more sustainable world’ – Layla Saad
‘A critique on what we buy, how it’s made and the systems behind it that make an unfair and broken cycle’ – New York Times
‘The book is a blueprint for anyone who wants to do better’ – VOGUE
‘SUCH integrity. Aja is no bullsh*t.’ – Florence Given
‘Consumed takes us through the hideously complex topic of fashion and sustainability, from its knotty colonial roots to what everyday people can do to uproot those systems, today.’ – Yassmin Abdel-Magied
Aja Barber wants change.
In the ‘learning’ first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today’s wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we spend our money and whose pockets it goes into and whose it doesn’t (clue: the people who do the actual work) and will tell her story of how she came to learn the truth.
In the second ‘unlearning’ half of the book, she will help you to understand the uncomfortable truth behind why you consume the way you do. She asks you to confront the sense of lack you have, the feeling that you are never quite enough and the reasons why you fill the aching void with consumption rather than compassion. And she makes you challenge this power disparity, and take back ownership of it. The less you buy into the consumer culture the more power you have.
CONSUMED will teach you how to be a citizen not a consumer.