How to get to great ideas

£12.99

Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it and how to inspire others to have great ideas. It proves that any organisation – and any department within an organisation – can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book is also accompanied by the problem solving system right thinking. This is a tool which shows organisations a more effective way to generate more effective ideas and is based on the thinking in the book.

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SKU: 9781399818452 Category: Tags: , , ,

Description

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization – and any individual or department within an organization – can create a fertile environment for ideas.

Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.

Additional information

Weight 238 g
Dimensions 21.4 × 13.4 × 2 cm
Author

Publisher

Imprint

Cover

Paperback
Pages

240
Language

English
Edition
Dewey

658.4063 (edition:23)
Readership

College – higher education / Code: F

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