Issue 7 of LogoArchive dedicated to modernist textile logos of the mid to late 20th century. Printed with white ink on Colorplan ebony, bound with black staples.
LogoArchive continues to iterate with each new issue with the intention of surprising and delighting. Issue 7 celebrates the symbols of the textiles industry and is marked by its own unique materiality with a gate-folded cover and a silk weave surface emboss that evokes the surfaces of textiles.
This latest issue explores the potential of the self-published zine to expand, to be a format to share the ideas of those who inspired it. One such individual is architect and writer Jack Self, founder of REAL foundation and the Editor-In-Chief of Real Review.
In this issue Jack looks back, casting a critical eye over the modernist project and then making a proposal for the future. Looking back to look forward is the foundation of the LogoArchive project. This is explored and expressed materially in Issue 7 using a gate-folded cover and in the numbering of the pages. Readers have to flick back to move forward through the zine.
This issue features a selection of 24 logos designed for textile-related businesses and covers the logo story of the Woolmark symbol, designed by Franco Grignani in 1963 as part of a competition by the IWS.