Do Purpose

£9.99

Purpose gives you strength to fight the impossible. But more importantly, it helps to stop you from quitting. The pain of quitting a business is one thing. But to quit on a dream is quite another. David Hieatt reveals the intuitive (and often counter-intuitive) principles at the heart of any great purpose driven brand – and shows how you can apply them to your own.

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SKU: 9781907974137 Category: Tag:

Description

The most important brands in the world make us feel something

They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a Purpose.

Yes, we love the product they make. But the thing we love most about them is the change they are making.

Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.

In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.

Additional information

Weight 188 g
Dimensions 17.8 × 12.1 × 1.6 cm
Author

Publisher

Imprint

Cover

Paperback
Pages

158
Language

English
Edition
Dewey

658.827 (edition:23)
Readership

General – Trade / Code: K

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