The road to hell

£14.95

The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial crisis of 2008. Guided by the mantra ‘do well by doing good’, businesses embraced a social purpose agenda that sought to align doing good for society with doing well in the marketplace. The result, according to author Nick Asbury, has been a wave of humourless and hubristic advertising, and a spiral of worse social outcomes, as businesses wade into issues beyond their remit, while neglecting their real ethical responsibilities. Diving into examples including Bud Light, Patagonia, Cadbury and Unilever, Nick Asbury builds a compelling case against purpose – covering what it is, where it came from, how it leads to worse marketing, and how it leads to worse social outcomes.

Have your item expertly wrapped by our booksellers with quality seasonal papers by Wrap. To add a handwritten note, please add your message at the Checkout stage.

Ask for more info
SKU: 9781789634488 Category: Tag:

Additional information

Weight 272 g
Dimensions 20.3 × 12.7 × 1.4 cm
Author

Publisher

Imprint

Cover

Paperback

Pages

248

Language

English

Edition
Dewey

658.4063 (edition:23)

Readership

College – higher education / Code: F

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.