The Laws of Connection

£10.99

In the early 1960s scientists set out to establish the key factors effecting health and longevity. Their results: don’t smoke, drink in moderation, sleep seven to eight hours a night, exercise, eat regular meals, maintain a moderate weight, eat breakfast. Years later, however, the same team discovered an eighth factor – social connection. When we form meaningful bonds with others, our wounds heal faster, we shake off infections more quickly and our blood pressure drops. We are less likely to have Alzheimer’s, heart attacks or strokes. When people feel that they have strong social support, they perform better on tests of mental focus, memory and problem solving. In this book, David Robson does two important things: he takes us through the fascinating science behind the effects of social connection and he unpacks the research that shows that we are all better at being social than we might think.

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There is one key factor affecting health and long life that is more important than any other: social connection.

When we form meaningful bonds with others, our wounds heal faster, our blood pressure drops and we are less likely to have Alzheimer’s, heart attacks or strokes. We perform better on tests of mental focus, memory and problem solving. Strong social connection can even fuel creativity, increase our financial stability and enhance our work productivity. But making friends can also be daunting.

In The Laws of Connection, David Robson unpacks the science behind this effect and introduces us to simple strategies to promote instant rapport and sustain lifelong, meaningful relationships.