Description
In the world where brands take from the culture, through its four-decade existence StoneIsland has been contributing to it. The long roster of its celebrity fans includes Oasisfrontman Liam Gallagher, rappers Drake and Travis Scott, and football guru PepGuardiola. But it’s not the celebrity nod that has made Stone Island a cultural cornerstone;it was the brand’s ardent everyday fans who have always appreciated its mix ofperformance and toughness.At the center of Stone Island’s success lies its relentless pursuit of excellence in design,and uncompromising spirit of experimentation with fabric treatment and dyeingtechniques. This product-oriented stance has secured the brand’s unique place outside offashion’s hierarchy.This definitive monograph captures the story of Stone Island, combining its history andethos into one definitive source. With never-before-seen images and three major textscapturing the brand’s story, it will surely delight the brand’s diehard fans as well as thosewho are new to the world of Stone Island.
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