Do Open

£9.99

We are all looking for the next new platform or app to grow our business, that magic multiplier that gets our story out in the world. But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that just, well, work. Take the simple newsletter. It is one of the best ways to grow a business, build the community and culture of your brand. And yet most people ignore it, dismiss it, or use it poorly. But this tool, in the right hands, is as powerful as they come.

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SKU: 9781907974304 Category: Tag:

Description

Discover why the humble newsletter is pure and utter gold

How do you grow your business when you don’t have a marketing budget? How do you stand out in a busy world?

And what if the answer is right in front of you?

“For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.”

So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it’s worked. His company has grown into a creative global jeans business with a fiercely loyal community.

Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:

  • Why giving is your secret to success
  • How to get people’s attention when time is your biggest competitor
  • Why creating beats sharing
  • How a small team can win

Build community. Build your brand. Build long-term growth.

Additional information

Weight 226 g
Dimensions 17.8 × 12.1 × 1.4 cm
Author

Publisher

Imprint

Cover

Paperback
Pages

156
Language

English
Edition
Dewey

659.2 (edition:23)
Readership

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